What is affiliate marketing?
Affiliate marketing is a marketing arrangement in which affiliates receive a commission for each visit, signup or sale they generate for a merchant. This arrangement allows businesses to outsource part of the sales process. According to Wikipedia.
Furthermore, Affiliate marketing is a performance-based marketing tactic in which a distributor or merchant, mostly an online one, rewards a website with a commission for each customer referred via the website’s promotional tasks. The website, often called an affiliate, will only get paid when their promotion results in a successful transaction.
There are typically four parties involved in affiliate marketing:
- Affiliates: The promoters of the product
- Product creators: The merchant or creators of the product
- Networks: The networks managing the affiliates. For example: Amazon Affiliate Program
- Consumers: The end users of the product commonly the buyers of the productpu
It’s not always mandatory to need a network to become an affiliate, but the other three parties (the affiliates, the product creators, and the consumers) form the core of an affiliate program.
Who are the affiliates?
The term affiliate is used to describe the relationship between two entities wherein one owns less than a majority stake in the other’s stock. Affiliations can also describe a type of relationship in which at least two different companies are subsidiaries of a larger parent company. According to Wikipedia
They help promote the product or service by creating content like blog posts, videos, or other media.
They can also promote their content to get transactions by putting up linked ads, capturing search traffic from SEO, or building an email list.
When one of their visitors creates a transaction, which could be a purchase or submitting a lead form, the affiliate gets a commission. How much commission is structured depends on the affiliate program terms.
Who are the merchants?
A merchant, also known as the product creator or advertiser, is typically the maker or creator of the product or services. They offer revenue sharing and commissions to people or other companies (affiliates), which have a significant following on their brand.
The merchant can be a company like PaytoNaira, which offers a commission to every affiliate who’s able to get their visitors to make a trade on the website.
Or it can be an individual like Pat Flynn, who offers an affiliate program with his podcasts.
The merchants can be anyone from a solopreneur to a big company, as long as they are willing to pay their affiliates to help them gain a transaction.
Sometimes the merchant does not even have to be the product creator, as in the case of the Amazon Associates Program.
Who are the affiliate networks?
An affiliate network acts as an intermediary between publishers and merchant affiliate programs. It allows website publishers to more easily find and participate in affiliate programs which are suitable . According to Wikipedia
The network manages the relationship and provides third-party checks and balances. Third-party checks can be essential because they bring down fraud rates.
Some merchants choose to work with an affiliate network because they lack the time or resources to track, report, and manage payments to the affiliates. They might also choose to work with multiple affiliates or publishers within the affiliate network.
Who are the consumers?
The consumers or customers are the ones who makes the transaction. They are the ones who purchase the product or submit the lead form in order for the affiliate to gain the commission.